LONDON, England (AP) -- British tycoon Richard Branson on Friday announced a $25 million prize for the first person to come up with a way to extract greenhouse gases from the atmosphere.
The Virgin Group chairman was joined by former U.S. Vice President Al Gore and other leading environmentalists as he announced the challenge to find ways to significantly reduce greenhouse gases in the atmosphere.
Branson compared his challenge to the competition launched in 1675 to devise a method of estimating longitude accurately. It was 60 years before English clock maker John Harrison discovered an accurate method and received his prize from King George III. |